Go back 20 short years, and even a short promotional video would have been way outside most people’s budgets, costing maybe thousands of pounds to produce – and even then there would be no means of getting people to see it apart from TV advertising or one of those horrendous local adverts they show before the film in the cinema.
But now, our generation, for the first time in history, has the power to use video to bring unique messages to the marketplace. We have a platform, YouTube, where video can be uploaded for FREE, for all of your potential guests to see at the very moment they are looking for holidays. We have advanced, economical digital cameras and camcorders that have opened up video production to the tightest of budgets.
Video is THE marketing medium of the moment. Why do so few holiday homeowners get that?
Of course, a growing band of holiday home owners do “get it”, but even these folk often can’t find someone who can capture something of the unique essence of their holiday homes and translate it into the medium of video. So often the good intentions are carried out by old-school professionals or well-meaning friends who know “what” they are doing but really don’t understand “why” they are doing it, and often they apply the same outdated formulas that result in dull, uninspiring “me-too” videos, such as the clinical, estate-agent-like property “tour” that you’ve probably seen.
Why don’t you and I get together
and do something really different
and inspirational with video?
But we can’t escape the truth – on the internet, video is a great way to attract attention just now. Ignore that fact, and you’ll lose business to your competitors when THEY produce great video footage and take that attention away from your property and onto theirs.
So, why don’t you and I get together and do something really different and inspirational with video, something that will really captivate your potential guests and make them desperate for your holiday home experience! I’m sure that between us we make something really special, something that will have your potential guests wanting to book there and then so they too can be a part of your holiday home gang!
But don’t wait too long – you’ll get a real advantage if you use video NOW, when so many others haven’t fully grasped the true power of this medium.
Just say the word. I’ll make you a video. We both win.Follow Us: